Yandex Promotion
Eastern European market customer acquisition tools, a variety of advertising forms, professional delivery modes, and real-time analysis of effects
Why do Yandex Promotion?
Covering the Eastern European market, which has more than 100 million active users, mainly in Russia
Yandex promotion
- China's exports to Russia increased by 158%, and Yandex's business in China increased by 50%.
- Russia is the world's No. 14 in terms of the number of users, and is the leader in search engines
- Yandex is used by 92% of online shoppers in Russia, and 77% of users use it monthly.
- Russia's largest search engine, Yandex has become the first choice to enter the Russian market
- A platform of more than 90 services used by millions of people every day
Yandex searches for more diverse forms of advertising
A variety of advertising forms reach the conversion of various potential customers at different stages of the sales funnel
Search and keyword advertising
When users search for keywords of interest, display advertising content that matches their interests.
Put in precise keywords to bring accurate inquiries
It belongs to active marketing, and customers take the initiative to stay in consultation
Stable delivery method, suitable for long-term delivery
Dynamic search ads
Displayed in Yandex Search and search platforms owned by the Yandex Alliance, it is more suitable for e-commerce use, can be based on the content of the website, and can be paid per conversion (purchase, add to cart, etc.).
Intelligently match search needs to attract high-intent customers
Automatically generate ads based on website content, saving time and effort
Billing is based on actual conversion to reduce invalid consumption
Search for banner ads
Users search for specific keywords to trigger the corresponding banner ad.
Ensure effective attention and maximize the reach of users interested in related topics.
Mobile app ads
Displayed in Yandex search and network alliances, it can provide application installation jumps and update displays.
Yandex network alliance
It integrates portals, mobile apps, smart TVs, and video websites to respond to the diverse needs of potential customers in a timely manner.
Wide coverage brings more efficient brand communication
The lower price per click is an effective complement to search ads
Yandex Advertising Core Advantages:
There are many types of advertisements
Text ads, image ads, shopping ads, banner ads, mobile app ads, etc. to attract target customers in various forms
Precise customer orientation
Advertising includes time targeting, location targeting, audience targeting, interest and habit display, remarketing display, etc
Global regional coverage
It can be placed in global regions, and Russian-speaking regions are more accurate
A more professional delivery model
With Yandex Expert mode, you can reach your audience at a better price, regardless of the size, task and scope of your business
Advanced audience analysis
Yandex algorithms accurately display ads to users who are interested in your products or services
The advertising benefits are clearly visible
Metrica tools provide clear and advantageous planning for your ad formats, display settings, and data analysis to ensure better revenue
All-round website analysis tool – Yandex.Metrica
The leading website analytics tool used by millions of customers
Key features:
Real-time mode, user-centric segmentation, click heatmap, scrolling chart, user session video recording, attribution mode, offline conversion
Analysis focus:
Audience analysis, behavior analysis, source code analysis, ad optimization, e-commerce, end-to-end analysis, you can easily analyze advertising revenue - keyword conversion rate and CPA, advertising cost, visitor portrait, etc
Content of the Yandex advertising service that we offer
